In a follow-up to cracking the code of Ikea's naming scheme, it's now been revealed that they name their cheaper items after towns in Denmark! From the Telegraph, "Klaus Kjöller, of the University of Copenhagen, apparently "analysed" (rather than browsed) the Ikea catalogue. He said it "symbolically portrays Denmark as the doormat of Sweden, a country with a larger economy and population"." Of course, Ikea claims it's all a coincidence. You decide.