March 7, 2008

Ikea: Closet Imperialists?

In a follow-up to cracking the code of Ikea's naming scheme, it's now been revealed that they name their cheaper items after towns in Denmark! From the Telegraph, "Klaus Kjöller, of the University of Copenhagen, apparently "analysed" (rather than browsed) the Ikea catalogue. He said it "symbolically portrays Denmark as the doormat of Sweden, a country with a larger economy and population"." Of course, Ikea claims it's all a coincidence. You decide.

7 comments:

  1. This comment has been removed by a blog administrator.

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  2. That chaise is from Ikea?? I never would have guessed -it's BEAUTIFUL!

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  3. That's funny! Unless you're Danish, then it's kind of rude. OR, it could be IKEA giving a nod to the thrifty citizens of Denmark! (Nah, probably is just a dig.)

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  4. A ha! Come clean....are you really with the FBI?

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  5. Caught me! It's Interpol, really.

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  6. ^^ nice blog!! ^@^

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