I was reading the Wall Street Journal this afternoon and noticed an article entitled “The Rise of the Shelfie”. Naturally, I had to read it and see what it was all about. The second header said it all: Self-indulgent ego trip—or a thoughtful way to show off your great taste on social media?
Apparently, it’s an Instagram phenomenon to take pictures of your “well-curated” (cue teeth grinding) shelf or shelf-like space and show off your goods. I have no patience for that well- and carefully-arranged vignette of your bed in the morning covered with all manner of things, or what’s in your handbag (ohh, Chanel lippie). But I do like a shelfie like this:Of course, it was David Hicks who first started the “shelfie” concept when he coined the concept of tablescapes. He arranged things according to colour or type and it all looked gorgeous. For Hicks, the concept wasn’t about being conspicuous in showing off what he had, it was in the arrangements of the pieces and how they fit together.
However, the WSJ cautions that there are clichés in shelfies, and warns against them. Here are some of them:
- The Stunning Espresso Foam Design
- The Haunting Glass Cloche
- The Casual Magazine Tableau
- The Evocative Pair of Spectacles
What do you think about this trend? Over-sharing and narcissistic or artistic?