I am from a family of newspapermen, and my sister's first job at the paper was writing obits. This was many years ago when obits were dry and purely informative, with no indication of the personality of the dead. This new wave in obit writing is telling the story of the dead. Here's a line from a New York Times obit written in the new way: Selma Koch, a Manhattan store owner who earned a national reputation by helping women find the right bra size, mostly through a discerning glance and never with a tape measure, died Thursday at Mount Sinai Medical Center. She was 95 and a 34B.
The final line in the Guardian's obit for Isabella Blow is "She is survived by Detmar [Blow] and a considerable hat collection."