Have you heard that Sweden has a new font? It’s to help brand the country, as if Ikea hasn’t done enough of that already!
The font, according to the designers, and Sweden’s spec sheet is:
…supposed to have a classic, timeless feel and, as a result, work in the long run. A monotype typeface that can be used in both digital and analogue formats. Sweden Mono Sans has an unassuming character, also making it suitable for use with a broad spectrum of typefaces.
As the website says, “the overall purpose of having a common Sweden identity is to give the country a stronger voice, with everyone communicating under a single banner.” It’s a fascinating website and provides a lot of insight as to how brands are created and the process of how a brand evolves.