A friend of ours writes for the incredibly successful Design*Sponge and told me about a seminar that they were having in Baltimore. It's an occasional meet-up for artists and designers interested in marketing and selling their own wares, either through an actual bricks-and-mortar store, or on the web, either in an Esty shop or a dedicated website.
The event was held at the American Museum of Visionary Arts and attracted more than 150 guests. There were four mini-seminars on marketing and public relations, retail tips, legal and accounting issues, and pricing and wholesale suggestions. Everyone rotated between the four speakers, including Grace Bonney, who spoke on PR. Hers was the best presentation, mostly because she does this all of the time and has it down to a science.
All of the information has been compiled and is available here. Most of it was good practical advice, nothing earth-shattering. But if you've just come from four years at art school and want to market your art and designs, then this was probably a huge help. If you're like me, a seasoned PR professional, I know it to my bones!
I didn't take pictures during the event, but did take some of the gardens at the Visionary Arts Museum, which is an amazing place.